Welcome to the new Galaxy

In 2018, Galaxy started with a simple idea: Bring institutions into the blockchain revolution.

Crypto was largely untouched by institutions then. The infrastructure at the time was capable of only accommodating early adopters and a nascent retail market. Less than five years later, crypto has grown exponentially. Big institutions and companies have entered the space. Projects like DeFi and NFTs have created new value propositions, use cases, and sectors of the digital economy.

Galaxy has stood at the forefront of this revolution, building a suite of products, technology, and infrastructure that connects institutions, builders, and entrepreneurs to all points of the crypto economy.

Over the last year of our journey, we realized a need to develop a company brand that conveyed Galaxy’s global ambitions, product suite, and deep roots within the crypto community. We had outgrown our initial description of being the bridge between the crypto and institutional worlds. We had built the bridge—it's time to take the next step.

Today, our new branding reflects the next leg of our journey. Galaxy seeks to build a holistic financial platform for a digitally native world. We’re investing in builders and creators using digital assets and blockchains to make the world’s financial, consumer, and web infrastructure more transparent and egalitarian. Together, we’re engineering a new economic paradigm.

“The blockchain revolution is still in its infancy. As the world of digital finance continues to evolve, Galaxy will evolve alongside it. ”

--Mike Novogratz, CEO & Founder, Galaxy

We’re proud to present our new branding and mission, including a new corporate logo and a completely revamped website. Here is a look into some of the decisions we made in designing our new brand.

Our Name

We’ve shortened our brand name to just “Galaxy” because it truly represents what our company is: An impressive array of people and products. Our next chapter consists of a future in which blockchains and digital assets reshape communities, industries, and the internet as we know it. For us, “Galaxy” reminds us of the industry’s massive, unexplored potential and our role as a center of gravity.

Our Logo

At its core, our new logo is crafted from the elemental forms of a square and circle. It symbolizes the combination of the blockchain and the endless potential of Galaxy. Together, they form a space helmet that speaks to our role as a digital asset and blockchain pioneer helping the world invest in economic progress and our resilience that comes from being a unified force.

The unique design approach of Galaxy’s new logo allows us to create customized helmets and a variety of iterations. It converts our logo into more than a brand mark. It merges individualism and collectivism—representing a symbol of unity for our employees, our clients, and our shareholders. The crypto revolution is not driven by a single company, it is driven by communities joining forces.

The Visual Concept

For the main brand identity, we’ve chosen black and white as our new primary colors. You might argue these are not colors, black being the absence of light and white the combination of visible light spectrums. We say black and white are the most important colors of all, integral to expressing light and shade, creating contrast, differentiation, and stability in design. Galaxy aims to be an ecosystem authority and balance our enthusiasm for innovation with rationality and experience—pair possibilities with proof. Our clients can expect the same sober yet bold approach across all our platform solutions.

Our Website

Our website refreshes a crucial point of contact with clients and investors, creating an experience that demystifies complexity. Now, it clearly articulates the full range of Galaxy’s services across trading, asset management, advisory, bitcoin mining, and venture.

All our research is more easily accessible, from investment insights and detailed white papers to our weekly newsletters and thought-provoking podcasts. Galaxy’s goal is to untangle, inform, and guide others as we go. Just as before, our research remains available to anyone in keeping with one of the core tenants of crypto, blockchains, and Galaxy: Transparency.

Our clients and readers can expect even more research and insights in the months to come. Our redesigned website will host a range of content that will scale with the ecosystem.

What's Next?

Our new branding is just the beginning as we lay the foundation for the next era of finance and technology. Galaxy is wholly focused on continuing to support the crypto ecosystem. We’re rolling out new solutions and products in the months ahead, building for the future beyond any single market cycle. Stay tuned!

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